Lightly sweet

Raw sugarcane

Raw sugarcane is sugar that keeps some of its molasses instead of being refined white. It is the sweetener in the sachet, and it is deliberately light: the aim is a cup that tastes like coffee with cream, not a dessert. Vanilla does part of the sweetening job, so the sugar can do less.

SweetnessMolasses notesFree sugars guidance

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In every 21 g sachet

Joe's Blend is sweetened with raw sugarcane, kept deliberately light. Raw sugarcane keeps some of its molasses instead of being refined white, and because vanilla does part of the sweetening, the sugar can do less. The exact grams per sachet will be published from the nutrition panel.

Found in

Sugarcane, grown widely in Negros, Bukidnon and Batangas.

Studied for

WHO guidance on free sugars intake, sensory balance with vanilla and creamer

In your sachet

Sugar per sachet will be published here from the nutrition panel. The label says organic raw sugarcane; the organic claim needs an accredited certifier under RA 11511 before it appears on this site.

Why we use it

Why is Raw sugarcane in your coffee?

Every 3-in-1 on the shelf is sweet. We keep ours light, and we would rather print the exact grams on the nutrition panel than hide them.

Raw, less refined
Kept light on purpose
Paired with vanilla so less is needed

The research

What does the research on Raw sugarcane say?

Peer-reviewed papers you can read yourself. We describe what they measured, never what will happen to you.

Guideline: Sugars intake for adults and childrenWorld Health OrganizationWHO, Geneva, 2015Source →

Education, not advice. Joe's Blend is coffee, not medicine, and carries no approved therapeutic claims. If you have a condition or take medication, talk to your doctor before adding anything new to your day.

FAQ

Raw sugarcane questions people ask

How much sugar is in Joe's Blend coffee?

It is sweetened light, and the exact grams per sachet will be published here from the nutrition panel rather than hidden. The WHO suggests keeping free sugars low, which is why we keep ours down and lean on vanilla for sweetness.

What is raw sugarcane sugar?

It is cane sugar that keeps some of its natural molasses instead of being refined to white, giving a light molasses note. It is grown widely in Negros, Bukidnon and Batangas.

Is Joe's Blend very sweet?

No, it is kept light on purpose, aiming for coffee with cream rather than a dessert. Vanilla lifts the perceived sweetness, so less sugar is needed.

Is raw sugarcane better than white sugar?

It keeps some natural molasses instead of being fully refined, which gives a light molasses note, but it is still sugar. We keep the amount light and publish the grams per sachet on the facts page.

How much sugar should I have in a day?

The WHO suggests keeping free sugars to a small share of daily energy. Joe's Blend is sweetened light on purpose, and the exact grams per sachet are on the facts page so you can count them.

All 20 questions →