The finish

Vanilla

Vanilla comes from the cured pods of Vanilla planifolia, an orchid first cultivated in Mexico. Vanillin is its signature molecule, and it does two jobs in a coffee: it rounds bitterness, and it makes a cup taste sweeter than its sugar content, which is how we keep the sugarcane light.

Flavour chemistryAromaPerceived sweetness

Order a box, ₱549 All eight ingredients

In every 21 g sachet

The vanilla in Joe's Blend is real vanilla extract from cured Vanilla planifolia pods. In coffee it does two jobs: it rounds the roast's bitterness and lifts perceived sweetness, so the cup tastes sweeter than its sugar and we can keep the sugarcane light.

Found in

Cured vanilla pods, grown in Madagascar, Mexico, Indonesia and Tahiti.

Studied for

Vanillin biosynthesis, curing chemistry, sensory research on sweetness perception

In your sachet

Listed on the label as vanilla extract.

Why we use it

Why is Vanilla in your coffee?

A creamy coffee wants a finish. Vanilla lets us keep the sugar light and still land a dessert-like last sip.

Rounds the roast
Lets us use less sugar
Vanilla extract, as listed on the label

The research

What does the research on Vanilla say?

Peer-reviewed papers you can read yourself. We describe what they measured, never what will happen to you.

Vanilla--its science of cultivation, curing, chemistry, and nutraceutical properties.Anuradha K, Shyamala BN, Naidu MMCritical reviews in food science and nutrition, 2013PubMed →Vanillin-bioconversion and bioengineering of the most popular plant flavor and its de novo biosynthesis in the vanilla orchid.Gallage NJ, Møller BLMolecular plant, 2015PubMed →

Education, not advice. Joe's Blend is coffee, not medicine, and carries no approved therapeutic claims. If you have a condition or take medication, talk to your doctor before adding anything new to your day.

FAQ

Vanilla questions people ask

Why is there vanilla in coffee?

Vanilla rounds bitterness and boosts perceived sweetness, so the cup tastes fuller and sweeter without extra sugar. In Joe's Blend it lets us keep the sugarcane deliberately light.

Does vanilla add sugar to coffee?

No. Vanilla extract adds flavour, not sugar. It makes the cup taste sweeter than its actual sugar content, which is why we can use less sweetener.

Is the vanilla in Joe's Blend real?

It is listed on the label as vanilla extract, from the cured pods of the Vanilla planifolia orchid.

Is the vanilla flavour natural?

The label lists it as vanilla flavor from the cured pods of Vanilla planifolia. The exact designation printed on the box is what governs; we copy the label rather than embellish it.

Does vanilla add caffeine or calories?

Vanilla adds neither meaningful caffeine nor much energy; it is there for aroma and to lift perceived sweetness. The full per-sachet nutrition is on the facts page.

All 20 questions →